The MediaMind In-stream Video Benchmark results are in!
Is video worth the creative investment? We analyzed more than 3 billion in-stream VAST and VPAID impressions during the first six months of 2012 to assess the impact of online video on ad performance. And the news is big. MediaMind analysis shows that online video is more effective than rich media in all three metrics measured: CTR, interaction rate and completion rate.
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