WOW! The Campaign Homepage Takeover & Trip to Win! | October 09, 2012
To promote the release of Warner Bros.' new election comedy 'The Campaign', starring Will Farrell and Zach Galifianakis, creative agency Substance, working with PHD, designed and built a Sliver format for the MSN Sports homepage. The aim was to showcase the trailer and encourage users to vote for their favorite character by simply clicking on their face! Results were collected in almost real-time and the units 'remembered' which character the user voted for so that on viewing the ad for a second time, they would get a 'personal thank you' message from the candidate.
WOW! Gatorade Win From Within Synchronized Banners | September 10, 2012
Iris Worldwide developed "Win from Within" as part of Gatorade's 2012 brand campaign in a bid to build awareness and consumer education of the G SERIES™ PRO range. Utilising Gatorade's British Cycling & Triathlon assets we built a range of talking banner suites to showcase the science behind the range, whilst integrating teasers for 3 new videos, to encourage interaction on specific Cycling & Triathlon websites and ultimately drive purchase of the range via Gatorade'sonline store.
Samsung Take Part Olympics Expandable Ad | August 13, 2012
Calling all Olympic Games fans across the globe. Samsung, the official wireless partner of the London 2012 Olympic Games, has built this expandable banner ad to promote their Olympic Games app, Samsung Take Part 2012. The app allows you to play games and compete with friends.
REI Homepage Takeover with Carousel | July 05, 2012
BBDO developed a ‘gear that inspires’ strategy targeting outdoor enthusiasts who have a symbiotic and emotional relationship with their gear: they expect gear to continually evolve through technology and their gear challenges them to reach goals they’ve set for themselves. The goal was to emphasize REI’s deep understanding of this relationship and their ability to provide gear outdoor enthusiasts want and need in every situation Mother Nature brings their way.
Shelby Zimdahl - Account Supervisor at BBDO
Wow! Samsung Smart TV | June 07, 2012
The main concept behind the Samsung Smart TV creative was to showcase its unique UI, together with the enriching content offered by the TV using our online properties. Through subtle usage of speech bubbles, videos and hand icon representation to simulate motion & voice control experience 'online', we were able to create something unique that offers engaging user interactivity plus strong brand awareness/recall for Samsung. The success of our concept is reflected in the results of the campaign.
Ivan Chew - Operations Manager at SPH Magazines Pte Ltd
Wow! Sensodyne Repair and Protect | May 10, 2012
Working with creative agency Grey's concept, Clusta built and animated a rich takeover to promote the groundbreaking science behind Sensodyne Repair and Protect toothpaste. Utilizing multiple post-production techniques Clusta animated the homepage to demonstrate the exposed areas in teeth which cause pain and sensitivity and then subsequently repaired them demonstrating the toothpaste's innovative Novamin technology. The ad needed real cut through, which Clusta achieved by exposing areas of the home page itself using creative lighting effects and sound FX.
Wow! CBS Volvo S60 In-Stream Video | March 29, 2012
Volvo's All-New S60 is racier and more powerful than any Volvo before. We like to say it's up for some fun. That's where the idea of 'Naughty Volvo' came from. The term was purposefully provocative and polarizing, forcing people to think of Volvo in unexpected ways. This ad unit was the perfect extension to the Naughty campaign giving users the chance to be naughty themselves. They could drive the car over the banner leaving behind a pattern of tire marks as well as kick up dirt, gravel and oil across the screen.
WOW! Nissan Qashqai With 360 Webcam | February 29, 2012
OMD developed a new strategy for the launch of the new Qashqai integrated 360º webcam, that synergized the innovative spirit of the brand with the pursuit of new emotions. The goal was to trigger the interest of users and encourage them to experiment with the brand using the so-en-vogue PC-mobile combination.
wow!Mazda 2 Homepage Takeover Synchronised Units | January 31, 2012
The creative team at JWT put plenty of zoom-zoom into this smart homepage takeover ad in which robotic arms deftly deconstruct and reassemble the entire page to showcase the new Mazda2, itself newly reassembled with less weight and more zip.