ad features

Let your imagination run wild with the latest Interactive Features. Here’s where the fun starts. For all of the technical specifications, visit our Resource Library or Training Zone. For a good time, stay right here. For a really good time, visit our creative zone (don't forget to go back to work).

Video (HD)

When incorporating video into ads, creative should maximize the interactivity of the online world. HD Video does just that.

Full screen HD: There’s no other way to view movie trailers online!
High-Quality video encoding is available
High Definition video is best for large ratios – full-screen video, full-page takeovers or the large expandable video strip

3D Ads

Create realistic 3D environments for your digital campaigns with the 3D Papervision Ad Format. Papervision3D is an open source 3D engine with amazing rendering speeds for the Flash platform

With it, designers can create high impact, cutting edge customer experience without leaving Flash.

Knock-Your-Socks-Off, Cutting Edge User Experience!
Create highly engaging brand environments that demand user interaction
Strong brand association with industry innovation
Combine with site takeovers for amazing results

Interactive Games

Single and Multi-User interactive games catch users’ attention and keeps them engaged with the brand:

Effective ad format for all industries
Longer user interactions
Fun brand associations
Works well with social networks and widget distribution

Chat in Banners (Talkback)

Engage users in real-time conversations within a familiar social format.

Who should use Chat in Banners:

Interactive brands
Brands already having conversations with their customers
Brands interested in building a community
Great for product launches
Great for site takeovers

Talkback: Expert Panel

Great for product launches or when technical details are needed
Great for site takeovers
Give a personalized experience early in the purchasing cycle
Answer users’ questions to push them down the road of purchase
Very personal experience within the comfort of a user’s regular browsing page

Picture Upload in Banner

Users engage and take ownership by personalizing the brand message with their own picture.

Easily upload user-generated assets into banner and campaign
Extend brand interaction
Create personalized brand experience and community
Great with social networks and widget distribution
Combine with "Contact Me" and data collection for even better results

What kind of brands should be using it and when:

Brands looking to embrace Web 2.0
Create a collaborative playground riding the UGC trends
A great candidate for widget distribution integration

Interactive Video

Use your video assets in more engaging ways. With Interactive Video Ads, you can create 'hotspots' in any part of the video which, upon interaction, reveal more video or other content.

Mobile in Banner

Integrate channels by pushing brand messages to the 3rd screen. Engaged users opt-in by submitting mobile number in banners:

SMS messages guide users to conversion
Sweeten the brand message with offers of Ringtones, Sweepstakes, Coupons, etc.
Easily integrate offline channels

When to integrate mobile:

Brands with younger, tech savvy target audience
Brands with a message that is easily blended with content (music, wallpaper, ringtones)
Campaigns with a direct marketing component that requires immediate follow-up (SMS)
Brands with communities

Contextual Optimization

Ad creators can move text, images and even interactive forms from existing sites into online ads.

Engage users by interacting with relevant information on the current page
Repurpose valuable information and assets available elsewhere on the Web
Enhance brand message's timeliness and context

What Contextual Optimization means for the brand:

It’s the magic of advertising. Give users the right message at the right time and suddenly it’s not advertising any more. It’s valuable information. Users are most available to advertising when it is relevant, timely and delivered in context. The perfect time for this is when users are researching online for a purchase.
Make the brand message relevant with up-to-the-minute news feeds, weather, best-seller information, zip code lookup, local event information, etc.

Maps in Banner

Give users a shortcut in their path to conversion using maps-in-banner by making it easy to instantly find the advertiser.

Find locations based on ZIP codes or automatically using IP address
Reduces user’s need to do further research on the brand
Shortens the path to conversion
Combine with "Contact Me" and data collection for even better results

What kind of brands should be using Maps in Banner? Multi-location retailers, Auto Dealers, Designations, Multi-Channel Brands… Any brand interested in driving foot traffic, or where conversions occur offline.