With MediaMind, consumers can interact with your full marketing message without leaving the publisher’s website. The most impactful canvas the internet has to offer, Rich Media ads bring the full experience of a brand’s site to the banner. The result is dramatic lift in performance compared to standard banners, and a depth of metrics to understand and optimize the consumer experience.
Rich Media is the ultimate creative tool in digital advertising. But there’s more to deeper engagement than just creativity. That’s why MediaMind is loaded with a wide variety of creation and trafficking tools, ad formats, interactive features, video opportunities and more - and enables you to track and report every aspect of your campaign.
In-Banner, Out-of-Banner, Polite, Expandable, Sync, Roadblock, Déjà vu… to some people these may sound like gibberish, but we know they’re music to your ears. With a wide variety of rich media formats, it’s a safe bet we have the right ad unit for the engagement you want to create. And if not? We’ll make it. Just for you.
In digital advertising, interactivity is the name of the game. And we’ve got all the interactive ad features you need to identify, engage and keep your consumers. Behavioral optimization, dynamic data, games, polling, comments, data collection, downloads.
Video ads consistently score the highest Dwell Rates in the industry, and MediaMind makes online video advertising easy. From HD page takeovers to dynamically loaded video clips, MediaMind facilitates the creation, execution and measurement of internet video better than anyone in the industry.
Whether it’s a wide branding effort or targeted lead-generation, MediaMind has the rich media building blocks for your campaign. Be proactive. Stop waiting for clicks and start engaging your consumers.
MediaMind makes rich media intuitive. Our comprehensive set of solutions, including MediaMind Workshop for Flash allows you to create entire, functional ads without ever leaving Flash. We’re talking code-free creation with full video capabilities, time-saving templates, even the MediaMind tags. Preview locally and share entire creative, including assets. Who knew creating engagement was so easy?
You run rich media because you want results. And you won’t find any better way to calculate or characterize those results than MediaMind’s best-in-breed analytics. MediaMind Analytics are versatile and portable; plug them in where you need them, when you need them. MediaMind Analytics are also legendary for their broad range of measurements and standard-bearing accuracy. Best of all, MediaMind Analytics are actionable metrics; they identify insights, and enable quick action to improve on your success. It's the very bread and butter of agency work.
- Advanced Metrics - While other servers are counting esoteric statistics, MediaMind's metrics are meticulously studied and carefully developed to be the most accurate indicators of user engagement. Our key analytic differentiators include metrics that more accurately measure real-world engagement, site overlap and the largest selection of “unique” metrics in the industry.
- Online Reporting - Get a complete campaign analysis package consisting of nearly 20 predefined reports, grouped into 4 simple categories with embedded benchmarks, improved graphing and a one-click campaign presentation summary. Generate quickly, peruse easily, interpret clearly: act brilliantly.
- Custom Reporting Service - Now you can have reports tailored to your own unique needs – to answer those special questions that aren’t covered by the predefined reports. Once built, the report is available in the online reporting interface, and can be re-run multiple times. Just another way that MediaMind Analytics are actionable analytics.
- Plug-in for Excel Access all your campaign analytics directly from your Excel spreadsheets. All your account data is in one pivot table that you can access and manipulate online and offline. Drag and drop, change criteria without re-generating reports.
- Campaign Monitor Get your campaign insights in real time, with the only tool of its kind. MediaMind’s award-winning Campaign Monitor delivers at-a-glance oversight of all your campaigns. Oversee campaign activity in real time. See a trouble spot? Optimize on the fly. See the results now.
- Campaign Analysis Service Sometimes you just want it outsourced. Let the experts handle it. Access MediaMind’s wealth of experience and depth of knowledge across global markets and various categories. Get rich analysis of a specified theme, delivery, publisher overlap and creative data.
- Data Feeds Service Ensure that you have relevant, up-to-date data available at all times with a data feed integrated automatically into internal analytics tools.
Click here to learn more about MediaMind Analytics – the industry’s most advanced holistic campaign measurement solution.
How much time does your media department spend on mindless tasks? AdSnap is a perfect example of MediaMind’s innovative (and, let’s face it, refreshing) dedication to agency needs. No more searching and refreshing for ads to show clients upon a campaign going live. MediaMind fetches them for you, and delivers them in a presentation-ready PowerPoint deck. Kind of nice to know someone’s finally looking out for your needs, isn’t it?
To learn more about AdSnap in our Training Zone (password required), click here.