planning & buying
Your job is to get the right ad, to the right person, at the right time. Sounds simple enough, right? But we know it’s no easy task to sift through your endless choices for messaging, media and publisher demographics. Smart Planning on the MediaMind platform centralizes your historic performance data, publisher proposals, budget parameters and historical costs into one interface and allows you to make smarter media buys at a lower cost; eliminating inefficiencies in the planning and buying process.
Smart Planning drives efficiency in the planning & buying process. The workflow is streamlined and automated and unnecessary overhead is eliminated. No more sending multiple RFPs through email, no more manually merging excels and no more faxing or scanning IOs. Instead, think about a platform that allows you to build and submit RFPs, automatically receive proposals, quickly build and update media plans, electronically create and sign IOs and even export the media plan in a single click into Excel, PPT or a flighting plan (flow chart).
Sharpen your precision when it comes to buying targeted media with a research module that makes site recommendations and provides benchmarked performance, engagement and pricing data filtered by audience, cost parameters, creative considerations, vertical relevancy, and/or your campaign objectives.
With actual historical price and performance data in hand for every site you’ve run on, you have more bargaining power with publishers in negotiating placements.
With Smart Planning, you dictate the planning process and each user's capabilities. Each step in the buying process is optional. Publishers can submit RFP's via Excel or submit placements directly in the platform. Agencies can build plans from scratch or import sites from previous campaigns. Adjust options in a single view, and modify any portion of the proposal at any time instead of waiting for the publisher to resubmit proposals.
Smart Planning is an ad-server agnostic solution that allows you to dictate which ad-server(s) will be used for your media plan or any portion of it. You can define the required ad-server for each and every placement in your media plan.