dynamic creative optimization
DG MediaMind’s Smart Versioning achieves the advertiser’s ultimate goal of delivering the right message to the right user exactly when and how it is needed. DG MediaMind’s Dynamic Creative Optimization (DCO) allows agencies to build and manage incredibly personalized creative for highly targeted campaigns. Agencies can attain an enhanced level of relevance resulting in greater engagement and performance for a fraction of production costs and effort.
DG MediaMind’s Smart Versioning creative optimization engine ensures your most effective creative is showcased to all your target audiences. With its flexibility, ease-of-use, and impressive ability to scale, Smart Versioning is the ideal solution for advertising campaigns in the auto, telecom, financial services, retail, travel and many other sectors.
- Quickly build and manage highly flexible and dynamic templates
- Effectively scale up and build out hundreds of creative variations for highly localized campaigns requiring translation or reflecting local messaging and product preferences
- Scale up creative and target it for dozens of contextually related categories
- Build retargeting ads capable of supporting thousands of products, and tailor messages throughout the purchase path
- Via our creative optimization engine, guarantee your best performing creative is showcased for every audience
- Manage your creative variations via GUI, Excel, or XML Data Feed
- Fully integrated with the MediaMind platform ensures a seamless workflow
- Receive in-depth reporting on your creative versions, target audiences, and product performance
Your Content Management System for digital ads
Smart Versioning allows you to build highly flexible templates through DG MediaMind’s Workshop directly within the Flash environment without necessarily requiring any additional programming. Anything in your ad can be made dynamic, including text, images, video, and layout. The Smart Versioning CMS allows you to easily upload your assets into a single location where they can be organized and assigned for hundreds of creative versions or swapped out as needed with complete ease. The CMS workflow also provides a Rich version preview tool, allowing you to quickly and easily review and share your dynamic creative versions with your client.
Once the dynamic ads are uploaded into the DG MediaMind platform, Smart Versioning offers several ways of managing the dynamic creative, see below.
To read more about dynamic creative, or see interactive demos and case studies, check out our new Dynamic Creative microsite.
Single Versioning affords advertisers and agency users the ability to make real-time updates to their ads without having to return to the Flash environment. You can quickly swap out text, images, audio, and video, and even adjust the ad’s behavioral settings without the need to return to Flash. It is the ideal solution for advertisers needing to make frequent or regular updates to their ads. Single Versioning offers a number of flexible text and image manipulation tools, while also letting you preview your real-time changes before you push your ad live.
The Mass Versioning Excel Management option offers users the ability to quickly create and/or make large-scale changes to hundreds of targeted variations within the creative. You can bulk update all dynamic elements, targeting criteria, click-thru and tracking information from a single location. With Mass Versioning Excel Management, you can quickly create and assign hundreds of backup images to each creative variation, achieving a deep level of personalization for mobile and tablet devices.
The Mass Versioning XML Data Feed option is the most efficient way to manage the thousands of creative variations within your ads. It is a powerful service for many retail and travel advertisers whose businesses often require dynamic retargeting solutions. Because the Mass Versioning XML Data Feeds are scheduled, you can quickly adjust pricing as well as automatically activate or deactivate ad variations based on market conditions, such as what is available, what is new, or what is hot. The Mass Versioning XML Data Feed also supports MediaMind’s Catalog Ad, our multi-product format, which allows users to easily shop without having to switch sites. Because Smart Versioning allows you to co-manage your ads using Excel, XML and even directly through the platform GUI, media and creative agencies can now easily parallel-track their work.