5 New Case Studies Analyze Outstanding Campaigns
Eyeblaster is pleased to share 5 of our latest case studies. While each highlights a specific solution used in different parts of the world, they are all examples of innovation and breakthrough technology coming together to deliver outstanding results.
Suzuki Smart Versioning - This case study shows how Smart Versioning enabled Suzuki to easily create, serve, update and measure ads for Suzuki racing, enabling them to strengthen the brand’s bond with race fans.
Samsung Last Call Campaign - This case study describes an international dance competition held to promote Samsung’s Beat DJ and tells how the campaign used rich media to drive social media and campaign awareness.
Bubble Gum Cross Channel Campaign – The MUST Gum campaign let users create and then interact with a virtual character in personalized banners, social media and email. Users were awarded points for each interaction and the user with the most points won a Trip for 2 to Paris.
Emirates Business Class Deals - By building a shell template with editable areas enabled by Smart Versioning, the creative agency was able to have the ad tested and approved before even being briefed on the campaign specifics.
Sony Ericsson K550i Behavioral Targeting - An amazing example of how Eyeblaster assisted a global campaign to deliver targeted ads in a 4-week, 4-stage competition using data capture, re-targeting, behavioral sequencing and more.
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Research Note: The Powerful Combination of Search & Display
