The Blast - Digital Monthly by MediaMind

The Blast - Digital Monthly by Eyeblaster

MediaMind Digital Experience Day 2010

It is a sticky and complex time in online advertising. But hope is on the way with new, smarter connections that will transform digital media. MediaMind Digital Experience Days will explore with industry leaders in over 10 cities worldwide how intelligent order is coming to the marketing universe.

Participants are eligible to take part in a contest whose prize is a trip around the world for two!

Click here to register

"A great example of what can be created when the objective is on the banner experience rather than counting clicks. The hard work came from the planning of the set, the shoot and the choreography required for the cast so that we could link the video sections together as seamlessly as possible. We employed some smoke and mirrors to get it to work but the result is a fantastic use of the banner medium. Everything is hooked up to MediaMind custom interactions so we can measure all the interactions, video views, dwell time and share functionality. So far the stats are looking exceptional. Hats off to Special Group for coming up with a great concept and to Exposure for shooting it. And check out the moving wall on wheels!"

- Michael Chalberg, Creative Director, Salt Interactive

Orcon ‘Special Office’ Video Select, AU
Client: Orcon
Lead Agency: Special Group
Interactive Agency: Salt Interactive
Production Company: Exposure
View demo

1.The Black Keys Brothers w/Download Poster, US
Media: The Gary Group
Creative: Pixel Hustler
Format: Expandable Banner
Interactive Features: Download, Video, MP3
Vertical: Entertainment
View demo

2. Rowenta Cyclonic Expandable Banner, FR
Media: KR Media FR
Creative: Little Big Web FR
Format: Expandable Banner
Vertical: Electronics
View demo

3. Vodacom Broadband Video Banner, ZA
Media: OMD Digital
Creative: Draft FCB
Format: Polite Banner
Vertical: Telecom
View demo

4. Modern Family Homepage Takeover, MX
Media: Punto Fox Ar
Format: Homepage Takeover
Vertical: Entertainment
View demo

5. Ferrero Milch-Schnitte Homepage Takeover
Media: Xenion (Carat Germany)
Creative: Xenion (Carat Germany)
Format: Homepage Takeover
Vertical: CPG
View demo

6. Fiesta Homepage Takeover, MX
Media: Mindshare MX
Creative: Wunderman MX
Format: Homepage Takeover
Vertical: Auto
View demo

Won’t Build a Rich Ad without Smart Versioning - Paul Scanlon from Natural Born Banners discovered the benefits of Smart Versioning when building Foster’s Twitter ads.

What every advertiser should learn from Gilt.com - MediaMind Analyst Ariel Geifman shares the secrets behind the success of guiltless shopping at gilt.com,

Follow Your Heart or Get Out of the Way - Pixel Hustler takes us behind the scenes of a successful online campaign for the new Black Keys’ Brothers album.

Launch of Creative V1.4

MediaMind’s Workshop for Flash is now available with a bunch of useful features for you to take advantage of including the following:

• Open, Standardized Flash Action Script Developer API
• The Floating Ad Family is now available in Workshop
• Single Expandable - an additional and easier way to handle Expandable Banners
• Smart Versioning module improvements to quickly update specific assets
• HD Video upgrades including built in support for bigger files

To download the latest version of Workshop, click here.

	Client Services/Product Support support@mediamind.com Corporate Site http://www.mediamind.com Creative Zone http://creativezone.mediamind.com	Sales Support sales@mediamind.com @mediamind_chat http://twitter.com/mediamind_chat @Creative_Zone http://twitter.com/creative_zone
	With 33 offices in 27 countries the sun never sets on MediaMind support. Click here to see the MediaMind office nearest to you.