New from Eyeblaster Research - Peel Back Research Note
Who doesn’t remember holding one’s breath while peeling off a lottery scratch card to find the prize concealed underneath the cover? No matter how negligible the chances for winning are, people are thrilled just by the action of peeling. No wonder lottery marketers all over the world have seized on people’s curiosity to reveal hidden content and obtain instant gratification. Peel Back banners leverage the same natural human tendencies to increase emotional engagement with ads.
Peel Back banners give advertisers high visibility and a rich platform to deliver their message. When the ad fully expands, the advertiser’s content lays over the editorial content—focusing more attention on the marketing message. Advertisers can build on the users’ undivided attention to deepen their message with video, animation and other lavish creative. Find out more about why Peel Back banners result in relatively high Dwell Time and Dwell Rate by downloading the Eyeblaster Research Note - Peel Back Banners. |
