The Blast - Digital Monthly by Eyeblaster

Awards, Awards, Awards

The champagne is bubbling and the bells are ringing. Here is a toast to all recent digital marketing award winners worldwide. Highlights include:

1. A hearty congratulations to JVST and Eidos for receiving a 2009 ad:tech Best B2C Online Display Ad for Tomb Raider Underworld. The ad includes full screen HD Video and a gorgeous full page skin.

“What made this banner execution so successful was the collaboration between the JVST Media & Creative Team, Eidos, Eyeblaster and the Publisher. Eyeblaster gave JVST the opportunity to be the first to utilize Full Screen HD . The JVST Media team in turn bought some of the most visible placements across the online gaming space. The JVST Creative team in turn worked very closely with the Publisher and Eyeblaster to implement this new HD tech on the homepages and effectively match the creative to the publisher’s editorial. And of course this wouldn’t at all have been possible if it wasn’t for the clients’ willingness to push the envelope.” Roderick van Gelder, Executive Producer / Partner, JVST

2. Congratulations to all Webby winners, including R/GA and Pepsi for the revolutionary Dear Mr. President Campaign, which enabled viewers to send a personal message to the US President via webcam in banner. See our blog for insights on this brilliant campaign.

3. Congratulations also to all Effie winners including DotGlu , GSD&M and Federated Media for winning an Effie for the fantastic BMW of North America: Pure BMW campaign.

4.Eyeblaster was recently recognized with a ClickZ Marketing Excellence Award for our integrated Mobile marketing tool – Channel Connect for Mobile which provides the first ever 3rd party ad serving for the Mobile channel. The Awards recognize the technologies and companies that made a positive difference in the online marketing industry in 2008, moving the industry forward by providing brilliant examples of what can be accomplished.

Judge's comment: "Eyeblaster offers a clearly differentiating product that ports a capability that advertisers are already familiar with to the mobile Web. This should spur further improvements in the area of mobile Web ad serving." —Davis Brewer

5. For the second year in a row, Eyeblaster has been selected as the ‘best technology’ by the Spanish digital marketing industry. The voting for the awards, organized by Interactiva magazine, is a mixture of public votes and a monthly jury vote. Voting takes place throughout the year and is followed by the entire Spanish digital marketing industry. Gracias to all our supporters!

Nissan Patrol, AU

Agency: Carat Interactive
Creative: Tequila Sydney
Format: Expandable banner
Feature: Map in banner
Vertical: Automotive
View demo

"Our brief was to create a banner campaign promoting the legendary 4x4 capabilities of the Nissan Patrol. The media strategy targeted the Aussie-adventurer on travel and 4x4 enthusiast sites allowing us to develop a contextually relevant ad.
We developed an expanding execution that allows users to discover inspiring 4x4 adventure destinations via Google Maps, whilst positioning the Nissan Patrol as the ultimate 4x4 for the journey.
Users start by entering their postcode which generates a

map showing their location, their local Nissan Dealership and their nearest Legendary Adventure. They can then explore the adventure in more detail as well as interact with key features of the Nissan Patrol."

Karl Reynolds, Art Director, Tequila, Sydney

1. CBA Financial Health Check, AU

Agency: Ikon
Creative: Goodby Silverstein
Format: Expandable banner
Interactive Feature: Calendar reminder
Vertical: Finance
View demo

2. O2 Duck, IE

Agency: Captivate Digital
Creative: Brando
Format: Expandable banner
Vertical: Telecom
View demo

3. O2 Jogger, UK

Agency: Zed Media
Creative: Agency Republic
Format: Skin
Interactive Feature: Interactive game
Vertical: Telecom
View demo

4. Transformer Slim LCD, TK

Agency: Ping Digital
Creative: Vodaco Agency
Format: Skin
Vertical: Electronics
View demo

5. Mazda, AT

Agency: MSN
Creative: eProjects
Format: Sidekick
Vertical: Automotive
View demo

6. IKEA, NO

Agency: MSN NO
Creative: Mediafront
Format: Expandable banner
Interactive Feature: Dynamic content
Vertical: Automotive
View demo

7. Wolverine, US

Agency: Future
Creative: Future
Format: Expandable banner
Vertical: Gaming
View demo

8. Robinson, UK

Agency: Mindshare Interaction
Creative: BBH
Format: Expandable banner
Vertical: Tech
View demo

Favorite Brand Experience Series

Chanel No 5 is the favorite brand experience of Marc-Antoine Vallée from Marketel because ‘it pushes the brand where it should be.’ Click here for more of Marc’s insights.

Understanding a Consumer’s Path to Conversion

Eyeblaster’s Digital Experience Strategist Dean Donaldson blogs about the importance of understanding the relationship between Search and Display.

Eyeblaster Events Around the World

North America
17 June – Eyeblaster University, San Francisco
25 June - Digital Media Conference, Washington DC

Europe
23 June - Digital Evangelist Meeting, Cannes, France
2 July - IAB Creativity & Technology Workshop, London, UK

APAC
24 June - Digital Experience Day, Malaysia
26 June - Digital Experience Day, Thailand

If you would like to attend any of the above events please contact livia.vadasz@eyeblaster.com for more info.

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