The Blast - Digital Monthly by Eyeblaster

Integrate Your Search and Display Regardless of Bid Management Tools

The power of digital advertising lies in its measurement and integration potential. Specifically Search and Display reporting provides a more complete picture of path to conversion as end users move through the sales funnel. Siloed reporting fails to show the impact one channel has on the other.

Eyeblaster’s Channel Connect for Search (CC4S) is now available to help you maximize the effectiveness of cross-channel advertising. The product uses a unique, patent-pending architecture that enables consolidated reporting for campaigns regardless of the bid management tool, as well as for campaigns run directly on the search engine with no bid management involved.

- CC4S shows how one channel affects another, providing a clear picture for advertisers and agencies.
- Search set-up takes seconds.
- Advanced metrics to measure the synergy between search and display are combined with the rest of Eyeblaster’s best in breed analytics.
- Easily adoptable for customers using different vendors.

"Using Channel Connect for Search and Display, Mindshare was able to pinpoint crucial campaign data and draw important insights about the interaction of our search and display ads. In the end, it provided us with a more comprehensive overview of user behavior." Harry Case, Director of Media Analytics and Technology, Mindshare

Pepsi - Dear Mr President

Agency: R/GA, US
Creative: R/GA, US
Format: Polite banner
Interactive features: Video capture via webcam
Vertical: CPG
Learn more about the campaign
View demo

"In developing a digital strategy for Pepsi R/GA started with the fundamentals of the brand. Pepsi has always been at its best when it is an active participant in the culture, particularly when our culture is being renewed and refreshed. There is no bigger or better example of a cultural shift than the arrival of a new President. Dear Mr. President campaign helps people get closer to, and participate in the cultural phenomenon of our time.

Rather than a campaign that just talks about how our culture is currently being refreshed, R/GA decided to use digital to “walk the walk.” The online ads allow direct text and video responses. It is the first time people can record their views in an ad banner and after submitting the recordings, videos can be viewed, rated, sent to a friend and commented on www.youtube.com/refresheverything which serves as the hub of the campaign."
Dawn Winchester, EVP, Chief Marketing Services Officer, R/GA

1. Audi

Agency: MediaCom, UK
Creative: The Online Studio UK
Format: Expandable banner
Vertical: Automotive

View demo

2. Nvidia

Agency: PHD, US
Creative: RED & Cutwater, US
Format: Sync banner
Vertical: Gaming

View demo

3. Nissan

Agency: OMD, FR
Creative: Duke, FR
Format: Expandable banner
Vertical: Automotive

View demo

4. Sony Ericsson

Agency: MEC, UK
Creative: Iris, UK
Format: Polite banner
Vertical: Telecom

View demo

5. The Day the Earth Stood Still

Agency: Xenion, DE
Creative: OMA Gmbh, DE
Format: Expandable banner
Vertical: Entertainment

View demo

6. Adidas

Agency: Netthink, ES
Creative: Netthink, ES
Format: Expandable banner
Vertical: Apparel

View demo

We are pleased to invite you to visit Eyeblaster’s new website - www.eyeblaster.com - same address, a whole new experience.

The site is designed to help you Change the Rules of Digital Engagement.

Some highlights to look for:
- A Resource Library with benchmarks, production tips, white papers and training zone links
- The Cycle of managing a brand online - Plan >> Create >> Execute >> Measure
- A Listing of our Ad Formats and Ad Features with links to demos in the Creative Zone
- An Interactive global map of our offices with contact information
- And much, much more to explore

Our industry needs you!

TNS and Eyeblaster are trying to better understand the changing media landscape, and how digital media fits in to it. Which means we need the finest minds in media.

It will just take 10-15 minutes of your very, very valuable time to take our brief Survey and you will receive a detailed report about the direction of the digital media marketplace based on the results of this study. Before anyone else…

So, if you've got a moment, click on the following URL to access the survey and give us access to your mind. Or copy and paste into your web browser. Because your opinion is the only one that matters.

Click here to take the survey!

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