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The Blast -  Digital Monthly by Eyeblaster
Newsflash

GET RELEVANT; SAVE MONEY.


We’re all looking for faster, cheaper and better performing campaigns these days. What we need is ROI with a bigger R and a smaller I. Eyeblaster Smart Versioning does just that. It is an easy-to-use tool for media and creative pros to quickly produce multiple ad versions at a click of a button to optimize creative, enhance relevancy and localize global campaigns while drastically slashing production time and cost. It gives marketers the ability to easily update ads live without the need for complex change procedures or retrafficking. With Smart Versioning any asset of new or existing ads can be made dynamic and easily modified on the fly, including: images, text, video assets, sounds, fonts and languages.

3 Ways Smart Versioning boosts ROI Today
 
1. Save time and money with easy live updates without retrafficking
2. Improve performance through enhanced relevancy  & creative optimization
3. Scale global campaigns with localized creative, integrity control & lower production costs
 

Of course you can even track everything with our industry leading Eyeblaster Analytics. Smart Versioning the most flexible tool of its kind, yet is simple enough that anyone can use it. You have to see it for yourself! Give your sales representative a call for a demo and so you can start growing R and reducing I with your next campaign.

Spotlight Campaign
View ad demo

Orange


Agency: i-Level, UK
Creative: Chemistry, UK
Format: Expandable banner
Interactive features: Interactive game via webcam
Vertical: Telecom
View demo
"The challenge was to bring engagement and playfulness to direct response digital advertising making it more entertaining and memorable. The Orange Drum Machine campaign was based on the insight that Orange is offering a fantastic package for digital music fans. What can you do while waiting for your new Sony Ericsson W595 with free speakers AND a free USB drum kit to arrive?
Why not start practicing your drumming? The creative, which targeted consumers on music and games related sites, challenged people to play an in-advertising drumming game and – because the Wii has transformed gaming from simply pushing ever-increasing numbers of buttons – we even offered people the chance to play using their webcam. The result is less a piece of advertising, more an engaging, entertaining application people get to star in. So get waving those arms."
David Carr, Head of Interactive, Chemistry UK
New and notable campaigns

1. Cornetto


Agency: Universal McCann, AU
Creative: Soap, AU
Format: Expandable banner
Vertical: Automotive

View demo

2. Transporter 3


Agency: Pilot, DE
Creative: Pilot, DE
Format: Skin
Vertical: Entertainment

View demo

3. Dawn of War 2


Agency: Mindshare, US
Creative: Ayzenberg, US
Format: Expandable banner
Vertical: Gaming

View demo

new and notable View ad demo… View ad demo… View ad demo… View ad demo… View ad demo… View ad demo…

4. Watchmen


Agency: MEC Interaction, UK
Creative: New Media Maze, UK
Format: Expandable banner
Vertical: Entertainment

View demo

5. Disney Jam


Agency: Gary Group, US
Creative: Gary Group, US
Format: Expandable banner
Feature: Interactive game Vertical: Entertainment

View demo

6. Coca Cola


Agency: Universal McCann, ES
Creative: McCann Barcelona, ES
Format: Expandable banner
Vertical: FMCG

View demo

Last Blast

Revels Masterfoods Case Study


The Masterfoods Revels Eviction campaign played on the idea that everyone has a favorite flavor. This Case Study describes how the campaign combined Search and Display to maximize the consumer experience.

Download the case study here to learn more about this successful campaign.
Last Blast

Can you Catch a Mouse?

The Mouse Awards celebrate the most brilliant digital creativity on the Microsoft Advertising Network.

Think you have what it takes to win the prize? Then enter the MOUSE Awards 2009.

It won’t cost you anything to enter and you could win up to £2,000 cash, entry to the Cyber Lions and – best of all – a trip for two to the Cannes International Advertising Festival next June.

The MOUSE Awards are judged by a panel of leading Creative Directors and agencies. Entries from anyone are welcome whose work has run on the Microsoft Advertising Network in the qualifying period. Entries close midnight Sunday 1 March 2009.

Europe - Submit your entry

Asia - Submit your entry

 
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