"On a very tight budget we aimed to reach a wide audience share, regular viewers of the Odyssey Channel. The channel’s goal was to promote its documentaries about the Titanic and increase traffic to its web site in the process. We developed a game that puts the user at the helm of the Titanic as it attempts to avoid striking the infamous iceberg and sinking. The creative planners of the Media Department chose the Spanish film-related web site “loqueyotediga.net” for this project, because it shared with the channel a similar audience profile. Having Eyeblaster as our partner is always a guarantee of success and innovation.“
Joseba Molina, Head of Interactive, Remo Spain.