Innovative Formats Revolutionize Digital Advertising

Innovative new ad formats developed by Eyeblaster have revolutionized digital marketing throughout the year, with everything from High Definition Video, Contextual Ads and Widgets to RSS advertising, Chat-based ads and Mobile campaigns- all contributing to make 2008 the most successful year ever for the digital industry.

How do new formats bring the right message to the right audience at the right time?  Take Contextual Display Ads, for instance—populated by content from the page being viewed, the user always sees a relevant creative, which is ideal for strong branding, end user engagement and ultimately higher ROI. Another example is Talkback - chat in banner - which creates a branded social environment where consumers interact directly with the brand. Maps in Banners also increase engagement by reducing the users’ need to do further research by navigating away from the ad.

This plethora of new formats means that advertisers have much more freedom to directly engage their target audience.

To see the latest formats in action, visit the Creative Zone. We’d like to feature your favorites – so go ahead, submit them now!