Eyeblaster Presents a Revolution in Media Management
Ironically, while online media drives constant change in consumer experience, traditional ad serving tools have changed very little over the past five years” said Gal Trifon, co-founder and chief executive officer, Eyeblaster. “If technology can allow better marketing decisions and reduce workload in a time-starved industry, we’re committed to exploring that opportunity.”
The combinations of these solutions allow agencies the highest efficiencies throughout the campaign lifecycle. The new solutions include the following:
• Campaign Monitor is the industry’s first real-time advertising dashboard, making it simple to monitor and assure the success of large volumes of advertising. It includes a visual management overview across campaigns, and the ability to pinpoint and resolve risk points. Campaign Monitor also highlights real-time, color-coded status indicators ranging from campaign setup through delivery, performance and ROI.
“Campaign Monitor has proven to be a valuable tool that is incredibly intuitive,” said David Simutis, digital media & marketing director of the Gary Group in Santa Monica. “We use it on a daily basis, keeping it open and running throughout the day. It helps us become more involved with how our campaigns are performing, without having to constantly run time-consuming reports.”
• Excel-based Trafficking translates media plans from Excel to the ad serving insertions with unprecedented ease and flexibility. Beta participants reported 25 to 50 percent savings in the trafficking effort compared to traditional tools.
“Excel-based trafficking is an excellent tool” said Tom Woodcock, business executive at Mindshare Interaction in Melbourne, Australia. “I am always amazed at Eyeblaster’s need to constantly improve everything; it’s a wonderful gift in an industry that should take heed.”
• Eyeblaster Analytics Plug-in for Excel is the industry’s first dynamic connection between Excel and the wealth of online campaign data points. Using Excel Pivot Tables, users can create custom queries and reports with unlimited flexibility. Data is automatically updated to refresh custom templates and reports.
"The Eyeblaster plug-in tool has revolutionized reporting for our clients,” said Bav Panchal, interaction manager at MEC Interaction in London. “The tool has taken away the tedium of data entry and provides agencies with an accurate, more timely way to get the results they need to make informed decisions for campaigns. It works fantastically across multiple markets, and with large volumes of data. Finally, a solution which helps to give agencies more time."
Campaign Monitor, Excel-based Trafficking and Eyeblaster Analytics Plug-in for Excel are available effective immediately. For more information, visit www.eyeblaster.com
