Digital Advertising Has Gone Mobile!
 This December, Eyeblaster made history with the launch of the world’s first 3rd-party-served mobile campaign. Using Channel Connect for Mobile, agencies and advertisers can now seamlessly integrate mobile into the digital marketing mix - making mobile campaigns easier to plan, create, execute and measure alongside other channels - All on the Eyeblaster ACM platform.
“The lack of integrated analytics and ad serving for agencies has been a looming concern for scaling mobile advertising,” said Stefan Bardega, Director of Digital at MediaCom. “Third-party ad serving was really what drove the growth of web advertising, and the emergence of Eyeblaster ACM and Channel Connect for Mobile represents a similar milestone in mobile advertising.”
In collaboration with Nokia as the mobile ad network, Mediacom London used the new Eyeblaster solution to serve ads to multiple mobile publishers while receiving third-party delivery data, unified cross channel reports and real-time optimization.
Channel Connect for Mobile adds simplicity, accountability and reliability to mobile advertising, and removes barriers to adoption for agencies by providing them with tools widely used already in online channels.
Channel Connect for Mobile, currently in beta testing, joins Channel Connect for Search and Channel Connect for In-stream in Eyeblaster’s growing arsenal of agency focused tools to integrate digital channels. To learn more, contact your local Eyeblaster representative.
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