Eyeblaster | BLAST'08

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Hit ’em where they’re looking - Give ’em what they want!

There’s a certain magic when the right ad is delivered to the right target at the right time. Suddenly it's not an intrusion to the end user; it’s relevant information. Traditionally, creating and placing ads has been a guessing game: even highly targeted ads rely on an approximation of the audience, based on demographic data. Fail to provide a uniquely personal experience and the magic doesn’t happen.

Eyeblaster Contextual Optimization and Mashup technology ensures that your ads are contextually relevant to the users. It boosts ad relevance by dynamically integrating repurposed webpage content, accessing third-party feeds and Dapper mashups, and targeting consumers based on their location, their interests and their behavior – all making the user experience more engaging and effective.

If it’s relevant to your messaging and appealing to your audience, you can integrate it into your advertising. Contact your local sales rep or email us at info@eyeblaster.com for more information.

View demos!

Midway

Media: Mindshare, UK
Creative: Eye-D Creative, UK
Format: Expandable banner
Vertical: Gaming

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"Eye-D are extremely proud to have created this ground-breaking interactive advertising campaign in conjunction with Eyeblaster for Midway Games’ TNA wrestling. A media first, the campaign combines Eye-D’s creativity with Eyeblaster’s revolutionary technology. Reflecting the dedication, enthusiasm and tenacity of everybody involved, the collaboration has expanded the boundaries of the media industry. These full screen interactive HD adverts show the way forward in online media delivery and are the ultimate showcase for what a game promises."
Steve Eddicott, Eye-D Creative, UK

1. Boag's Draught

Media: Optimedia, AU
Creative: Publicis Mojo, AU
Format: Polite banner
Vertical: CPG

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2. Samsung Purple

Media: Mediavest, US
Creative: CCA, US
Format: Expandable banner
Vertical: Electronics

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3. Nike

Media: Group M, MY
Creative: Compass Interactive, MY
Format: Skin
Vertical: Apparel

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4. ZDF

Media: Plan-net, DE
Creative: Kolle&Rebbe, DE
Format: Skin
Vertical: Government

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5. Fosters

Media: Mediavest, UK
Creative: Play, UK
Format: Expandable banner
Vertical: CPG

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6. HP Storage

Media: FCB, US
Creative: FCB, US
Format: Expandable banner
Vertical: Tech

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Eyeblaster’s Campaign Monitor Awarded Top 10 User Interfaces of 2008

Nielsen Norman Group recognizes Eyeblaster’s dedication to agency professionals indesigning an application that puts users in control and in a position to maximize advertising campaigns quickly and easily. Campaign Monitor takes the art of campaign management to a new level, giving users complete awareness of a digital campaign’s performance, helping them to make decisions and communicate insights when it counts.

The Campaign Monitor includes a visual dashboard with graphical gauge displaying real-time data for key campaign indicators such as setup and approval status, delivery (both under-delivery and over-delivery) and performance metrics including Interaction Rate, CTR and ROI.

By providing a consolidated, bird's-eye view of all campaign activity, users can manage every aspect of their digital campaigns, helping the user and industry as a whole achieve optimal results to keep clients coming back and encourage online industry growth.

To explore the award winning user interface click here

Read the blog!

Events around the world

North America

• Eyeblaster University Toronto, Canada, 25 September
• iMedia Brand Summit, San Diego, California, 14-17 September
• OMMA Global Conference, New York, 18-19 September
• Brand Marketing, 15-16 October
• MONN, Las Vegas, 18-23 October
• Ad:tech New York, 3-6 November
• Eyeblaster Creative Awards Show, 5 November

UK and Europe

• OMD, Dusseldorf, Germany, Hall 10 Stand D64, 17-18 September
• Ad:tech London, Booth 370, 24-25 September
• iMedia Brand Summit UK, 10-11 November

APAC

• iMedia Brand Summit Blue Mountains, Australia, 15-17 September
• iMedia Agency Summit Bali, 6-8 October
• Ad:tech Shanghai, booth 15, 25-26 November

	Client Services/Product Support support@eyeblaster.com	Sales Support sales@eyeblaster.com
	Eyeblaster offers you truly global support, with 25 offices in 20 countries. Click here to see the Eyeblaster office map.