Introducing Eyeblaster Ad Campaign Manager v2.0
From search to display, standard banners to rich, video to emerging media, Eyeblaster Ad Campaign Manager v2.0 provides publisher-independent campaign management with a holistic, cross-channel perspective. Eyeblaster ACM also provides the new Eyeblaster Analytics module for measuring, collecting and reporting at a level not available from any previous ad serving platform. All this makes Eyeblaster ACM v2.0 a comprehensive solution to plan, create, serve, manage and report on all things digital.
"As our clients' digital needs have grown, Eyeblaster has consistently been a step ahead," said Shawn Gurn, associate media director, Moroch Partners. "With the ability to manage and report both display and search within the same platform, we've been able to spend less time gathering and compiling data and more time developing effective creative that captures the consumer's attention."
With de-duplication capabilities and integration of data from display, search and emerging media, Eyeblaster Analytics paints a more accurate picture of user behavior, cross-channel influence, and overall campaign performance. It is the only solution on the market that enables direct connection to Microsoft Excel for simplified analysis and custom reporting. The solution is also the only of its kind available with full functionality for advanced video ad interactions, detailed unique viewer metrics and site overlap.
Eyeblaster Ad Campaign Manager v2.0 with Eyeblaster Analytics delivers the insights that lead to optimized digital marketing.
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