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Eyeblaster's new offering - Windows Live Messenger Expandable




 Use Eyeblaster's newest ad format to grab your audience at an important point of influence.
Eyeblaster is one of the few providers certified to serve banners on Windows Live Messenger. The ad unit, an expanding 234x60 half-banner, is an attractive segment that is ideally positioned at the foot of Messenger to attract attention on user's desktops. Perfomance of Eyeblaster campaigns on MSN has been outstanding, as you will see later in this newsletter. With reach in every territory, this new expanding ad is also ideal for international campaigns across the MSN network.

View the demo!

Read more about Eyeblaster's new format!


 


Warner Brothers


Agency: Mediacom, France
Creative: Megalos, France
Format: Expandable banner with home page customization
View demo

More Harry Potter creatives from all around the globe


UK DE Italy
Download all demos

“Regarding Mediacom requirements and expectations for the national release of the Harry Potter movie, MDAS offered Mediacom to customize the Home Page to announce this event. It was the first time that the MSN Home Page was customized for an advertiser in France and the feedbacks from the agency and the client were very positive. This is a great example of cross group collaboration between the agency creative, MDAS and Eyeblaster”
Delphine Fabre-Hernoux, Group Account Manager, MSN
 

Other recent examples of great Eyeblaster ads

Toyota


Agency: ImagineThat, US
Creative: ImagineThat, US
Format: Expandable Banner
View demo
Download demo

TIM


Agency: Mediaedge:cia, IT
Creative: Leagas Delaney, IT
Format: Expandable Banner
View demo
Download demo

Nike


Agency:Media Contacts, ES
Creative: DoubleYou, ES
Format: Expandable banner
View demo
Download demo
 
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Guitar Hero II.


Agency: Space, BEL
Creative: iFood, BEL
Format: Expandable banner
View demo
Download demo

Mount Franklin


Agency: Ikon, AU
Creative: Publicis Digital, AU
Format: Polite banner
View demo
Download demo

Raid


Agency: FCB Chicago, US
Creative: RGA, US
Format: Floating banner with reminder
View demo
Download demo
 

Click here for a full Showcase archive of 2004-2007
Click to see all of our ad formats, features, video, etc

Eyeblaster Media



Note: The Eyeblaster Media progam applies to North America only.

Nobody does rich media better than Eyeblaster, and now buying media for your rich campaign is part of the solution. The Eyeblaster Media ad network is the easiest and most economical way to fast track your rich media campaigns on North America's top publishers.

Eyeblaster Media simplifies the process of running rich media on the same branded sites that you are already buying. Our ad network is the only network focused entirely on delivering rich media executions, and it makes high price points and lengthy delays due to publisher approvals a thing of the past.

"The Eyeblaster Media Network team was incredibly helpful in problem solving, reducing pricing, and working with our creative team to get our rich media campaign launched quickly and efficiently," Devon O'Donnell, Sr. Media Planner, Digitas Inc. "I really appreciated all of the extra effort that they put in to make our campaign more successful."

Ad network spending is on the rise and accounted for 10% of online ad dollars in 2006 while spending on niche sites and portals hasn't nearly kept pace. This growing share of voice for ad networks is testament to their effectiveness in reach, efficiency and optimization over portals.

Eyeblaster Media improves on these network advantages by partnering with only the top publishers and by offering simplified ad formats to ensure rapid approvals and competitive CPMs. And, if you are looking for the latest in unique media inventory like In-Game, Eyeblaster Media is the only ad network that offers inventory.

Eyeblaster Media benefits

  • Access inventory on the leading publishers.
  • Run high performing, engaging rich media campaigns with all-inclusive pricing that includes media CPM's and delivery fees.
  • Choose from a variety of network approved ad unit sizes and formats that ensure timely and problem-free campaign launch.
  • Eyeblaster's expert Creative Services team can create or rework your ads so that your campaign is powered with all the exciting features that only rich media can offer.
  • Put your ads "in play" with Eyeblaster In-Game. Take advantage of this growing opportunity to run 15 and 30 second video ads.
  • Eyeblaster Analytics provides clear insight including reporting on impressions, clicks, frequency and interactions (video, expansions and custom interactions).
To fast track your next rich media campaign, contact your local Eyeblaster representative or email us at info@eyeblaster.com.

High performance on MSN Messenger



Eyeblaster's new format, the half-banner 234x60 Expanding Ad on Windows Live Messenger delivers high scores.

It's potential for success is clear: users are engaging with this innovative format so much so that benchmark results show the half-banner outperforms the regular expandable banner by as much as 172% in some cases.

So go ahead and be creative by using this new intriguing format and don’t forget to have a clear call to action – users don’t know that MSN Messenger can have expandable banners!

CTR - Frequency of Click-throughs as a percentage of served impressions. 'Clicks'/'Impressions'
Impressions with any Panel Expansion Rate - The number of impressions with at least one panel expansion - Note: this is the better measurement to evaluate this case, since it neutralizes the cases when a person opened the panel several times, and it puts in a comparative level ads with several panels and ads with one panel
Expansion rate - Total expansions/served impressions. Note: This number can be higher than 100% since a single impression may have multiple panels.

View a demo!

Golden Lion Award at Cannes



Congratulations to Netthink, Madrid.

The innovative "Impossible is Nothing" Adidas campaign, created by Netthink in Spain and run on Eyeblaster's platform, was recently awarded a global Golden Lion award in the Cannes Lions International Advertising Festival.
The international festival is arguably the world's most prestigious annual advertising award ceremony and the world's largest gathering of advertising professionals and advertisers throughout the world. Over 25,000 ads from all over the globe are showcased and judged at the festival.

The ad created by Netthink engages by allowing the user to draw an "impossible wish" with a marker that springs from the banner. An animated runner strides past graphic elements that appear as the user doodles. The resulting story links to a microsite where users can express in their own words what they think is impossible, yet achievable.

'The Adidas "Impossible is Nothing" campaign makes you think about your own dreams, feelings, desires and fears' - said Mario Sánchez del Real, Creative Director at Netthink.

Congratulations to everyone including the Eyeblaster Spain team who supported Netthinks' success.

View the demo!
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If you'd like to nominate your client's or agency's work for the next edition of the Eyeblaster Creative Showcase, please email showcase@eyeblaster.com. In order to view these demos, you must have IE 5.0 or higher on a PC and Netscape Navigator 7.0 on a Mac

For more information, please visit eyeblaster.com or contact us at info@eyeblaster.com ©1999-2007 Eyeblaster