Eyeblaster's new MSN offering - a richer Messenger experience
Use Eyeblaster's newest ad format to grab your audience at an important point of influence.
Eyeblaster is one of the few providers certified to serve banners on Windows Live Messenger. The ad unit, an expanding 234x60 half-banner, is an attractive segment that is ideally positioned at the foot of Messenger to attract attention on user's desktops. With reach in every territory, this new expanding ad is also ideal for international campaigns across the MSN network.
And it's potential for success is clear: users are engaging with this new, innovative format so much so that benchmark results show the half-banner outperforms the regular expandable banner by as much as 172% in some cases.
All ad specifications ensure a good brand experience for the user.
If the user moves the mouse over certain areas within the placement, a panel expands to offer an additional rich media experience which can also include a 30 second video clip.
To further increase the end-user experience and reduce the possible intrusive nature of an expansion in this specific environment, specifications are regulated. After a fixed duration, or if the user's mouse is off the ad, the panel retracts to the original size. Also, delayed expansion can be set up with a single click in Eyeblaster Ad Campaign Manager to block the expansion when the user's mouse moves over the ad very quickly.
If you would like to know more about the half-banner 234x60 Eyeblaster MSN Expanding Ad format, please contact your local sales rep or email info@eyeblaster.com.
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