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 Great Eyeblaster Ads

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Cacique


Agency: Mediacontact, ES
Creative: Doubleyou, ES
Format: Homepage customization
Vertical: Alcohol
View demo

"There is a city in escuchalallamada.com which is only possible to experience by night. To access it, we have created an ad unit that allows the user to interact with the minute hands of the clock to change the time to midnight. We wanted to surprise the user with a new experience: the accelerated changing of time. In order to achieve this, we have created all the news of one day, so while the user changes the hour, the content of the page is progressively modified, till midnight."

Xavi Caparros, Interactive Creative director, DoubleYou
 

Other recent examples of great Eyeblaster ads

Gamestop


Agency: Click Here, US
Creative: Click Here, US
Format: Expandable banner
Vertical: Entertainment
View demo

Mini

Agency: Zed Media, UK
Creative: Glue London, UK
Format: Videostrip
Vertical: Automotive
View demo

ABSA


Agency: Habari Media, ZA
Creative: Habari Creative, ZA
Format: Polite banner
Vertical: Financial services
View demo
 
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Ford


Agency: Mindshare, DE
Creative: Wunderman, DE
Format: Polite banner
Vertical: Automotive
View demo

Mastercard


Agency: GSDM, US
Creative: MRM NY, US
Format: Expandable banner
Vertical: Financial services
View demo

Nokia

Agency: Mediacom, UK
Creative: Preloaded, UK
Format: Polite banner
Vertical: Telecom
View demo
 

Click here for a full Showcase archive of 2004-2007
Click to see all of our ad formats, features, video, etc

Eyeblaster Campaign Analysis Services



Lost with all your data? Let Eyeblaster do the work for you!
The Eyeblaster Professional Services team is proud to introduce the new Eyeblaster Campaign Analysis Service Module.
Campaign Analysis is the key to drawing actionable campaign insights, conclusions, recommendations and ultimately client satisfaction. However, this is also one of the most time-consuming tasks that agencies face today. The new Analysis service helps the agency’s analytics team to analyze and present the main focus and insights from their campaigns.

The Campaign Analysis Service Module enables:
- Analysis by campaign, by vertical or other segment
- Insight into campaign performance
- Performance analysis against relevant benchmarks
- Innovative and detailed presentation formats
- Customized service for each request and need

Putting your Data into Context – that’s what matters
A team of expert analysts provides competitive advantages:
- End-to-end solution with proven methodology and cross-platform analysis (also from 3rd party databases)
- Knowledge Institute: benchmarks, market research, library of resources
- Accuracy, quality and timeliness

Never Compromise on Metrics Again
The standard Analysis package includes analysis of delivery, unique and frequency metrics, publisher overlap, creative analysis. Each standard package includes additional available themes specific to scope of analysis and the campaign itself. For example: ROI analysis, behavioral targeting analysis, pan-regional analysis.

To view some samples of our service, click here.

For more information please contact your account manager or the Eyeblaster Professional Services team.


Rich Media – A Lasting Impression



An Eyeblaster Analytics study analyzed a well-known global advertiser. The study covered 25 major campaigns, over 340 million impressions – 74% of which were rich media and 24% were standard banners (a ratio of 3 rich media impressions to one standard).

A clear correlation was found between the prevalence of rich media and an increased conversion rate. In the 10 lowest converting campaigns, standard banners were 44% more prevalent than in the top 10 campaigns.


However, the true value of rich media goes beyond that. Rich Media represented 74% of the entire study, but of the impressions that led to conversion, rich media made up 82% – demonstrating a higher conversion rate among rich media than among the standard banners. When examining all paths, an astonishing 98% of impressions were rich media impressions.

Bottom line: Rich media, is more effective as a conversion mechanism than standard banners. And the true effect of rich media is much longer lasting. Even when the conversion is generated from a standard banner, the path to that conversion, and probably the reason for the conversion, is almost purely rich media.


For more information regarding this study please click here!


Customer Support During the Holiday Season



At Eyeblaster, we are committed to providing excellent customer support. During the holidays, product support will be available 24 hours a day as usual. Simply call your local office. If your local office is not in, please call Eyeblaster toll-free at 1.866.438.5552 to be directed to an Eyeblaster product specialist. You can also email us at support@eyeblaster.com.
Client Services/Product Support
support@eyeblaster.com 		Sales Support
sales@eyeblaster.com

Eyeblaster offers you truly global support, with 18 offices in 13 countries. Click here to see the
Eyeblaster office map.
If you'd like to nominate your client's or agency's work for the next edition of the Eyeblaster Creative Showcase, please email showcase@eyeblaster.com. In order to view these demos, you must have IE 5.0 or higher on a PC and Netscape Navigator 7.0 on a Mac

For more information, please visit eyeblaster.com or contact us at info@eyeblaster.com ©1999-2006 Eyeblaster