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 Great Eyeblaster Ads

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In-Game Ads Work


eb.in-games is your solution to reach the active and growing gaming audience—providing innovative opportunities for ads to appear before, during and at the end of casual games.

To see how gamers would respond to ads in casual games, Eyeblaster and RealNetworks, a leading developer, publisher and distributor of casual games, conducted a beta test of eb.in-games. During the beta test, 15-30 second video ads were served in four casual games. After users downloaded and played the games, they answered an online survey about their reactions to the ads.

How the Gamers Responded
Over 50% Were happy to view a video ad in exchange for free game play
Over 50% Played the full video ad
Over 30% Thought the ads were effective
Over 30% Agreed the duration of the ads was appropriate
Over 20% Enjoyed watching the ads

Learn more about how you can leverage eb.in-games to achieve your marketing and revenue goals.

 		 



Hyundai - Accent 2006


Agency: Beyond Interactive, Australia
Creative: One Digital, Australia
Format: Expandable Banners

View 'Pick Color' demo
View 'Game' demo

"With the launch of Hyundai's New Accent we were targeting the female audience. Knowing all chicks love to have everything matching, we wanted to show that you can have a car that matches your shoes, your handbag, your dress, even your nails - and of course with the space to store it all! We developed interactive banners that allowed users to match the color of the car with their lifestyle and to fit their lifestyle into the car. Eyeblaster allowed us to bring the banners to life with expandable placements that really grabbed the users attention."
Liz Sivell, Creative Director
OneDigital Pty Limit, Australia

 

Other Recent Examples of Great Eyeblaster Ads

Christina Aguilera


Agency: The Gary Group, US
Creative: The Gary Group, US
Format: Expandable Banner
View demo

Gruner + Jahr


Agency: Mediaedge:cia DE
Creative: Mediaedge:cia DE
Format: Floating Ad
View demo		 Peugeot
Agency: BETC EuroRSCG FR
Creative: OMD, FR
Format: Expandable Banner
View demo
 
click to view click to view click to view click to view click to view click to view
 

Cingular


Agency: Digitas, Boston
Creative: Digitas, Boston
Format: Polite Banner
View demo		 Give Blood Quiz
Agency: M&C Saatchi, Sydney
Creative: M&C Saatchi, Sydney
Format: Polite Banner
View demo

ITV Prehistoric Park


Agency: Mindshare Interaction, UK
Creative: Play, UK
Format: Expandable Banner
View demo
 

Click here for a full Showcase archive of 2004-2006
Click to see all of our ad formats, features, video, etc

Tips for Creative Designers: How to Make the Most of Video Studio


By Claudio Lombardo


Ensure your video ads deliver the best user experiences available on the Internet today with Eyeblaster’s Video Studio. It is your key to video ads that are a cinch to create and that provide the best quality experience for viewers.

  • Find Video Studio in your Eyeblaster Platform account - it is the first menu option under the Creative menu button.

  • Download and install our latest MXP component. This will install all the latest Eyeblaster Video Studio 2006 components and buttons.
  • Use our video component to simplify your production process - no coding is needed to setup video (if you open the Component Inspector in Flash (ALT+F7) you will notice that it is all setup - no need to code the commands!).
  • Save time and energy: upload your source file into the Eyeblaster Platform. Video Studio will convert up to 12 different video versions and ensure each user gets the bitrate, file version and serving option that matches his operating system.

  • Check file size acceptance from the publishers for streaming or progressive video in our Spec Tool. Current limitations are 2.2 or up to 4.4mbs. Reduce the chance that a publisher will require changes to the ad after it has been trafficked.



    • For more information or for training on Video Studio, please contact: support@eyeblaster.com

    Read more about Video Studio.


The Value of Rich Media and Online Video
Add strong visual and audio impact to your messages. Ads with video outperform other creative options across all brand metrics.

 























Delta - Difference between control and exposed (exposed % - control %)
Aided Brand Awareness - Measures respondents familiarity with the brand
Online Ad Awareness - Measures the extent to which respondents recall seeing the online advertising
Message Association - Measures the extent to which respondents can match the creative messaging to the brand versus its competitors
Brand Favorability - Measures respondents opinion of the brand
Purchase Intent - Measures respondents likelihood to consider purchasing the advertised product or service

Source: Dynamic Logic MarketNorms aggregated up to Q1 2006

Events Around the World Where You Can Find Us

  • Eyeblaster University Australia - September 5th
  • Austin Game Conference - September 8th, 1:30pm session
  • OMD Dussledorf - September 20 - 21st
  • OMMA East, New York - September 25 - 26th
  • Ad:tech London - September 27 - 28th
  • Ad:tech New York - November 6 - 8th, Booth #1809
 

 
 

Client Services/Product Support
support@eyeblaster.com 		Sales Support
sales@eyeblaster.com

Eyeblaster offers you truly global support, with 18 offices in 13 countries. Click here to see the
Eyeblaster office map.
If you'd like to nominate your client's or agency's work for the next edition of the Eyeblaster Creative Showcase, please email showcase@eyeblaster.com. In order to view these demos, you must have IE 5.0 or higher on a PC and Netscape Navigator 7.0 on a Mac

For more information, please visit eyeblaster.com or contact us at info@eyeblaster.com ©1999-2006 Eyeblaster
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