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TOP HONORS AWARDED TO THE AYZENBERG GROUP, DOUBLE YOU AND AKQA
AT THE 5 TH ANNUAL EYEBLASTER AWARDS

On November 8 th , Eyeblaster honored the most creative rich media ads at its 5th Annual Creative Awards celebration in New York City . From thousands of North American and International entries, top honors went to creative shops Ayzenberg Group in the U.S. for the Habbo Hotel campaign and Double You in Spain for the Audi A3 Sportback campaign.

In addition to the traditional award, a “Judge's Award” was given to Double You in Spain for the Audi A3 Sportback campaign and to AKQA in the U.S. for the ESPN Fantasy Football campaign. The judges, comprising some of the interactive industry's key figures, selected the campaigns they felt exemplified the best rich media creative.

Click to view the winning creative

International Herald Tribune - Arts Season
Agency: Lean Mean Fighting Machine, UK
Creative: Lean Mean Fighting Machine, UK
Format: Polite Banners
Click here to view demo

"The Breathless ads employ still photography and video combined together, and have a relatively heavy file size as a result. So Eyeblaster’s rich media platform was ideal to traffic the ads"

Tom Bazeley, Managing Partner,
Lean Mean Fighting Machine

Other recent examples of great eyeblaster ads

American Express
Agency: TBG, UK
Creative: Ogilvy, UK
Format: Syncronized Banners
View demo

Wallace and Gromit
Agency: Zed Media, UK
Creative: Tea, UK
Format: Floating Ad
View demo

Cacique
Agency: Media Contacts, Spain
Creative: DoubleYou, Spain
Format: Expandable Banner
View demo

Nintendog
Agency: Netthink, Spain
Creative: Netthink, Spain
Format: Expandable Banner with video
View demo

See recent showcases:
October
September

August

Click to see our full page videos

Click to see all ad formats
View Eyeblaster optional features

Need the Best Ad Serving Solution for All Your Interactive Campaigns?

Eyeblaster’s Advertising Campaign Manager (ACM) Delivers it All. click here

New Interactive Features and Workflow Solutions!

Available Now in Eyeblaster’s Rich Media Platform! click here

The Global Impact of Eyeblaster's Advertising Campaign Manager (ACM)

ACM, the single-source ad server designed to manage interactive communications across all networked digital channels, has enjoyed an enormously favorable debut, with agencies and advertisers the world over already proclaiming its dramatic benefits.

More...

Synchronization

Our new synchronized ads allow multiple adverts to interact on the same page. The ads can be setup easily through the eyeblasterwiz platform. Below is a brief guide to getting started.

A quick guide to set up

You will need to download the latest Eyeblaster Extension Package, to make sure you have all the latest components & add the ‘Eyeblaster security include' on the first frame (#include "ebFlashActions.as").

01: Component – In your components list under Eyeblaster add the component named “EbAdMessaging” to the timeline on frame 2 and call it “adMessenger”.

02: Recognise - Making the system aware which banners are synchronized on the same campaign or linked on the backend. Adding this ActionScript on the third frame; adMessenger.register("firstBanner"); & adding “secondBanner” on the other creative as the alternative or so forth.

03: Connecting – To synchronize creatives you will need a function on the first frame under the security include, add this ActionScript:

function secoundBannerHandler(secondBanner_changer){

_root.gotoAndPlay('secondBanner');

}

Then add this script anywhere on the timeline to interact with the other synchronized format “secondBanner”:

_root.adMessenger.sendEvent("secondBanner", "B2copyend", 1);

This command loads the function/handler which has been defined on the first frame on ‘firstBanner' which calls the function gotoAndPlay command on your “secondBanner” (make sure you add the same Components/Security/ActionScript/functions in the same order on the “secondBanner”).

Click here to view the first ever synchronized format to be made on the system.

INTERACTION RATES BY CATEGORY FOR Q3/2005

The average interaction rate in the third quarter of 2005, across all Eyeblaster categories and ad formats, was 11.07%. Retail outperformed all other categories due to great ads for Back-to-School.

	Category		Average Interaction Rate
	Apparel		6.15
	Auto		13.96
	B2B		2.76
	Careers		4.02
	Consumer Packaged Goods		9.28
	Corporate		8.78
	Electronics		14.10
	Entertainment		8.89
	Financial		9.02
	Gaming		7.79
	Government/Utilities		15.00
	Health/Beauty		10.48
	Medical		17.16
	News/Media		5.97
	Restaurant		10.54
	Retail		20.54
	Services		8.87
	Sports		17.92
	Tech/Internet		5.27
	Telecom		17.57
	Travel		11.95

Source: Eyeblaster global analysis. Interaction rate is defined as the rate at which a user interacts with an ad. Interaction Rate = (Clicks + User Initiated Interactions)/Total Impressions. Calculation does not include close rates or auto-initiated interactions

DON’T JUST TAKE OUR WORD THAT ACM IS THE AD SERVER FOR YOUR NEEDS… READ A REVIEW!

• In the November 21st issue of iMedia Connection, Derek Bonney, ImagineThat's SVP reviews Eyeblaster's new ad serving product and finds that, no matter who provides it, digital agencies need a tool like this. Click to read Derek’s review.

Eyeblaster offers you truly global support, with 15 offices in 11 countries. Click here to see the Eyeblaster office map.