| Agency: |
|
Deutsch |
| Advertiser: |
Cadbury Adams (Chiclets) |
| Creative: |
Chiclets Eyeblaster Floating Ad with Reminder, Polite
Banner |
| Category: |
Other |
| Contact: |
Clifton
Atkinson |
| Prove Point: |
This execution for Chiclets is one of the best uses of
viral marketing we've seen yet. The ad captures the data
generated when you draw on the Chiclet and passes those
variables on to the ASP page for a very unique branding
experience. | |
|
| Agency: |
|
Organic SF |
| Advertiser: |
Fox Broadcast |
| Creative: |
Simple Life Eyeblaster Expandable Banner, Wallpaper
Ad |
| Category: |
Other |
| Contact: |
Heidi
Browning |
| Prove Point: |
Who can complain when Paris Hilton and Nicole Richie peak
around your browser to give you a little seductive look?? The
postcards coming out of the banner is a great brand extension
of the Simple Life's "road trip"
concept. | |
|
| Agency: |
|
imaginethat |
| Advertiser: |
Toyota |
| Creative: |
Corolla Time Eyeblaster Expandable Banners |
| Category: |
Other |
| Contact: |
Julie
Gervais |
| Prove Point: |
Expandable banners should first engage the user, then
offer as much information as possible. This Toyota ad executes
it beautifully by first grabbing your attention with the
floating speedometer graphics, then offering a complete tour,
inside and out, of the vehicle, as well as a full brochure and
the ability to change the car’s color. This is practically a
template of how to use expandable banners to deliver a
complete experience. | |
|
| Agency: |
|
Grey |
| Advertiser: |
Warner Brothers |
| Creative: |
Starsky and Hutch Eyeblaster Floating Ad with
Reminder |
| Category: |
Other |
| Contact: |
Ronnie
Bromberg |
| Prove Point: |
This is an advergame worth playing. An outstanding
floating ad delivers the same fun and funk as the movie, as
well as extended brand exposure while being engaged with the
branded pinball machine. | |
|
| Agency: |
|
Optimedia Sydney AU |
| Advertiser: |
20th Century Fox |
| Creative: |
i-Robot Eyeblaster Video Polite Banner, Window Ad |
| Category: |
Video |
| Contact: |
Mehrak
Saheb |
| Prove Point: |
Why are banners making such a comeback? Because you can
put more content into them than ever before. This Polite
Banner ad delivers a full movie trailer without interfering
with the page
loading. | |
Creative Samples