open workflow

Ever gotten lost in a corn field? No? Well, it’s a lot like managing a digital campaign: thousands of moving parts, stacked higher than the eye can see. It feels like you’ll never get from point A to point B. Without the right tools, navigating your way through can be a maddening – frightening! – experience.

MediaMind integrates with the tools you already use to fit into your agency’s workflow. The platform’s openness extends to all digital channels, giving you get a high-level view of the entire campaign’s performance.

Open Architecture Global Smart Versioning AdSnap

Getting your campaign up is just half the battle. MediaMind’s robust API makes your data as simple and streamlined as your campaign setup. Work with any bid management, planning and buying, or site-side data partner you wish, and integrate all your data within MediaMind to de-duplicate your results and prevent double entry.

By working with global campaigns in MediaMind, the agency and advertiser can compare the effectiveness of the global campaign across territories and analyze consolidated data from all the local campaigns in MediaMind Analytics reports.

And for those who are counting, MediaMind's 36 representative offices serve all major markets worldwide. This global footprint allows MediaMind customers to create and execute global campaigns with top service levels, publisher acceptance, integrated metrics and real-time optimization.

Creative versioning optimization can pump performance as well as slash production costs. Smart Versioning is an easy-to-use tool for both media and creative pros to quickly produce the perfect ad versions to optimize, localize, and boost relevancy. You can even dynamically swap assets on live ads without the pain of re-trafficking. Smart Versioning handles any image resource, audio, video, language, branded font, character set, etc -- so you can deliver the right message to the right user at the right time. Unlike XML solutions, set-up is a cinch and doesn’t require a developer. It’s like a mini content management system in a banner.

Make it Fresh, Relevant & Scalable

Easy live updates without re-trafficking = lower costs
Relevant ads & creative optimization = higher performance
Localized creative & centralized reporting = scalable global campaigns

Of course, you can track every version with MediaMind Analytics. Speaking of measurement, our global data show that campaigns using Smart Versioning dramatically outperform static ads in Interaction, Dwell Time, Expansion and Video Started rates.

How much time does your media department spend on mindless tasks? Ad Snap is a perfect example of MediaMind’s innovative (and, let’s face it, refreshing) dedication to agency needs. No more searching and refreshing for ads to show clients upon a campaign going live . MediaMind fetches them for you, and delivers them in a presentation-ready PowerPoint deck. Kind of nice to know someone’s finally looking out for your needs, isn’t it?