72% of the conversions of cross channel search and display campaigns are a direct result of the display channel.

Only 28% are the result of the search channel.

Cross channel campaigns create a powerful combination by pushing customers into the marketing funnel and pulling them towards the purchase.

This Eyeblaster Research Note analyzes how advertisers can maximize their search and display campaigns.

For the full story:

Click here to download the Eyeblaster Research Note | February 2010