Sony Ericsson aimed to engage with users with personal messages based on their actual physical location in what are traditionally hard-to-reach markets of Central Europe. The campaign aimed to demonstrate the photo capabilities of the SE K550i phone.

The campaign was built around a competition to win a world trip for the entrant and four of their friends to participate in extreme sports including Bungee jumping out of a helicopter over the Fjords of Norway to sand boarding in the deserts of Dubai. 

Find out the details of this global campaign by downloading the SE K550 Case Study.