Today’s complex campaigns include a variety of interactions and placements, with different methods of engaging users; and trying to find your way through the tangle of campaign metrics, complex analysis and a mountain of data is no easy task. Using traditional metrics to evaluate complex, non-traditional engagement creates a hodge-podge of metrics that require a puzzle master and a decoder ring to decipher.

Many branding campaigns, whose primary goal is to establish a brand presence and build affinity with consumer, can be highly successful without racking up huge numbers of clicks. In fact, these campaigns often include elements like video, which engage users without requiring explicit mouse interaction. As a result, advertisers and agencies running large campaigns with extensive use of video or other non-explicit interactions need a way to measure their success rate.

Enter: Dwell Time. Dwell Time is Eyeblaster’s unique metric that measures user engagement with large branding campaigns without relying on clicks and constant mouse activity. It’s the rich media metric that allows for the best comparison across various formats and creative implementations.

Download our PDF to learn more about Dwell Time.